social media | instructional design
collaborative learning | freelance writing

Write Technology is a social media adventuring (you know, consulting) company, with an emphasis on training and elearning. Our key markets are currently learning strategy and social learning/training and development.

At Write Technology, we have a background in instructional design and elearning, and firmly believe that people learn and purchase in much the same way. We can help you create an overarching social media strategy for your marketing plan or your training. Additionally, we can come to your site and teach your employees how to create their own social marketing/learning strategy.

Write Technology offers several customizable sessions, including Pragmatic Principles of Mobile Design, Redesigning Training through Design Thinking, Social Media 101, Social Netiquette, Intro to Twitter, and Digital Copyrights (Find free stuff that’s legal!). Our classes are different that those offered by a lot of social media “gurus”: a background in instructional design background means that  we offer you key takeaways and instructionally sound sessions. Actual learning takes place, and we aim to leave participants excited and ready to apply their learning back on the job.

Clients include Elk Creek Vineyards, Fever, Caspedia Corporation/Panstoria, Trivantis Corporation, and more.


“Michelle’s knowledge of social media is expansive. She is an excellent trainer in this topic with an engaging and personable style. She would be an outstanding resource to any non-profit or entrepreneur looking for the next step or leap into the social media arena.”

– Debbie Dutton-Lambert, Chief Executive, Encompass Training and Consulting of GCB

“Michelle knows her stuff! Recently I attended a workshop Michelle held on creative commons and online rights – a very important subject as evident by the standing-room-only crowd! She is knowledgeable and extremely helpful. I’m so glad I was able to attend – I learned so much!”

– Debba Haupert, Social Media Entrepreneur, Girlfriendology

“I’ve attended several workshop presentations that Michelle has given (most recently at TechKnowledge) and she really goes out of her way to make sure that people get the maximum out of the time. She’s very knowledgeable about using social media in learning, and has a great sense of humor in her presentations. She also makes sure to interpret all the acronyms and special words so that everyone can understand what’s happening. I hope I have the chance to hire her to write something for me — a picture caption, a paragraph, a footnote — anything at all.”

– Dick Carlson, Chief Knowledge Farmer, Virtual Content Company

Endorsement via Twitter

– In reference to “Social Media 101 for Non-Profits,” Feb 2010