Course Offerings

Unlike many who offer social media courses, your instructor, Michelle Lentz, is an experienced trainer and instructional designer with over a decade of course design experience. Each class is instructionally sound, and participants leave with participant guides, access to a private wiki for further classroom discussion, and definable goals.

Write Technology is available to come into your offices and present a session for a reasonable flat fee. We can also work with you on specific aspects of social media, pulling out niche ideas, such as Facebook, Twitter, LinkedIn, or blogging for your company. Niche sessions last a minimum of 1 hour.

Course offerings:

Additionally, we offer a short session on Social Netiquette and a 90 minute, high-level Social Media Overview.

Social Media 101

Write Technology offers an interactive, instructor-led course on using social media tools within your organization. We start with the basics, defining Web 2.0 and introducing you to a lot of the tools now freely available to you.
Depending on your needs, we can work hands-on with the students to learn how to create social media for marketing (such as Facebook Business Pages) or for training (such as creating and using a wiki). We can even dive headfirst into the microblogging phenomenon (Twitter, Edmodo, etc).

This is an interactive session, full of discussion, hands-on work, and a lot of fun. The session can be customized for your organization and lasts from six hours to two days, per your instructions to us.

The Art of Blogging

Write Technology offers a 4-hour session: The Art of Blogging. This class focuses not on the technology behind blogging, but on the content that creates a great blog. Download a course outline.

The Art of Blogging course includes

  • Understanding Your Goals
  • Defining Your Audience
  • Finding Your Voice
  • Generating Readers
  • Blog Etiquette
Collaborating on the Web: Staying Free & Legal

This session focuses on understanding what is free on the Internet and what is not – and what the rules are. We’ll talk about and more. Some of the topics we cover in this 90 minute to 2 hour session include:

  • Creative Commons v Copyright, Searching for CC-Licensed Media
  • Images on the Web: Flickr, Flickr Advanced Search, Alternative Flickr Searches, Flickr Alternatives
  • Video and Audio: Resources, Legal Podcasting, YouTube
  • Software: Open Source
  • Basic Free Tools: Blogs, Wikis
Microblogging (Twitter) for Business

Microblogging has existed since 2006  and is growing rapidly, expanding from Twitter to other applications including Edmodo for education, Plurk, and Google Buzz. Accessible from both the Internet and a mobile phone, microblogging takes blogging to a whole new level. Microblogging gives you a chance to instantly experience and converse about the world around you.

We’ll visit several successful uses of microblogging in business, including proactive and reactive customer service, community building, and as a low-cost question-response system. (We’ll even interact live with the Twitter community to demonstrate the speed and originality of question and response.) We’ll look at several free, third-party applications that enhance the microblogging experience and introduce several desktop Twitter applications. Learning objectives include:

  • Explain the concept of microblogging
  • Know what applications exist and privacy options within those applications.
  • Experience, live, the Twitter community as a question and response mechanism
  • Engage in microblogging using your mobile phone, if you so choose
Building a Personal Brand Using Facebook and LinkedIn

In the age of economic downturn, your personal brand is more important than ever. Facebook and LinkedIn are two popular sites that allow you to connect with others and define yourself on the web. In particular, establishing a complete LinkedIn profile can help with your own Google results and become the first thing a potential employer might find. In this 2-hour session, we’ll cover the following:

  • What & Why of Social Networking
  • Sharing Your Knowledge
  • Setting Up a LinkedIn Profile
  • Using LinkedIn Effectively
  • Setting Up a Facebook Profile
  • Using Lists & Advanced Privacy Options