Defining your blogging strategy

Michelle Lentz, owner of Write Technology, runs several blogs including the Write Technology blog and the award-winning My Wine Education. She also writes professionally for Brian Solis's Bub.blicio.us.

Michelle offers a 4-hour session: The Art of Blogging. This class focuses not on the technology behind blogging, but the writing. The Art of Blogging includes defining an audience, understanding your goals, finding your voice, exploring blog etiquette, and more.

In addition, Michelle can consult with your team to help develop your entire blogging strategy:

Defining clear goals for your blog, including audience and purpose.

Picking the right application for blog, whether Web-based or internally hosted and customized.

Learning how to write for blog, including blogging etiquette and finding your blog voice.

Publicizing your blog. For total marketing power, we partner with CincyiMarketing Group for search engine optimization.

Michelle is also available to ghost-write your blog. Simply provide background knowledge and she'll create your blog posts.