Michelle Lentz graduated from Wright State University with a degree in English and an emphasis in Technical Writing and Speech/Theatre. She entered the industry as a technical editor for aerospace documentation. She honed her editing skills and moved into more diverse areas of industry, consulting within training and documentation for consumer products, pharmaceuticals, software, SAP, science, and manufacturing.
Michelle has also spent a fair amount of time studying e-learning and Social Media. For several years, Michelle was Director of Training at Trivantis (Lectora). Her experience led to presenting at many national conferences as well as countless local presentations. (View a complete list of Michelle’s local and national presentations.) In April of 2003, Michelle was certified as a PMMI Certified Trainer through the Packaging Machinery Manufacturer’s Institute, the standard in packaging documentation and training.
In October 2003, Michelle decided to leave her job as an instructional designer and trainer in a manufacturing firm to start Write Technology. Additionally, she is working as the Director of Marketing for the digital scrapbooking startup, Panstoria.
Michelle served as Vice President of Technology for the Greater Cincinnati ASTD and was on the national planning committee for the ASTD TechKnowledge 2010 and 2011 conferences. She recently served as a co-chair for the Interactive Special Interest Group of the Cincinnati American Marketing Association. Michelle functions as a founding member and Technology/PR chair for the Krystal Pepper Memorial Scholarship.
Michelle maintains three weblogs, including an award-winning blog on wine, and is over-connected in social media. Michelle is also a contributing technology writer for Brian Solis’sBub.blicio.us social economy blog.
Write Technology currently offers customized courses on everything in social media, including blogging, Twitter, personal branding, and more.
- ASTD National: Planning Committee member, TechKnowledge 2010 and 2011 Conferences
- American Marketing Association, Cincinnati Chapter: co-chair, Interactive/Word of Mouth Special Interest Group, 2009-present
- Krystal Pepper Memorial Scholarship Fund: Co-Founder, Technology & PR Chair, 2008-present
- Greater Cincinnati ASTD: Vice President of Technology, 2007-2008
Occasionally Michelle is interviewed on social media for learning industry podcasts. Listen in!
01/09 The Accidental Trainer Podcast: Social Media (and Microblogging) for Business and Learning
09/08 Elearning Guild “Guildcast” Interview on Twitter for Education
Michelle is starting a video portfolio on Vimeo. The first entry showcases the Social Media 101 class for Non-Profits.