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Michelle
Lentz, Owner: Michelle
graduated from Wright State University with a degree in English
and an emphasis in Technical Writing and Computer Science. She
entered the industry as a technical editor for aerospace documentation.
She honed her editing skills and moved into more diverse areas
of industry, consulting within training and documentation for
consumer products, pharmaceuticals, software, SAP, science, and
manufacturing.
Michelle has also spent a fair amount of time studying the e-learning and Web 2.0. Her background in e-learning led to Michelle presenting at several conferences, including Elliot Masie's Learning 2007 (Blog Yes!: Using Your Blog for Internal Marketing) and several sessions on Open-Source and Wikis at ASTD's TechKnowledge 2008. Michelle presented a mini-session on e-compliance training at Elliot Masie's Learning 2006, and co-moderated four Instructional Design Learning Labs at the 2007 ASTD TechKnowledge conference. In April of 2003, Michelle was certified as a PMMI Certified Trainer through the Packaging Machinery Manufacturer's Institute, the standard in packaging documentation and training.
In October 2003, Michelle decided to leave her job as an instructional designer in a manufacturing firm to start Write Technology. She currently serves as Vice President of Technology for the Greater Cincinnati ASTD. In addition, Michelle maintains four weblogs, including a blog on wine as well as her industry-related blog.
View
Michelle's
profile on LinkedIn. 
Kevin
Gerl, Technologist: Kevin graduated from the Northern
Kentucky University Honors program with degrees in Computer Science
and Mathematics. Since graduation, he has worked in several emerging
areas of software development, including enterprise-wide solutions,
CRM, quality control, and Java GUI development.
Kevin has specialized in both the design and implementation of
Object Oriented programming solutions using Java and C++. He has
worked on both web-based solutions as well as more traditional
applications. He has become proficient with designing and using
UML documentation to create cost effective and versatile software
solutions.
In October of 2003, Kevin decided to offer his services to Write
Technology on an ad-hoc basis. The company is now able to offer
a full range of services, including analysis of existing code,
development of new software and maintenance of legacy applications.