YouTube Insight
Today we’re taking our first step towards answering these questions with YouTube Insight, a free tool that enables anyone with a YouTube account — users, partners, and advertisers – to view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.
So off I went, to check out the metrics for my ridiculous YouTube videos.
Now, let me preface these screenshots with the fact that I am a poor videographer. I cannot hold a camera steady to save my life. Add to that I get sidetracked and forget I’m filming, so the camera veers off occasionally. My YouTube videos are not high-quality, but they are fun.
Here are the metrics:
click to view the full-size image
My Peabody Duck video is getting the most hits of my videos – around
22%, followed by Dancing with the Stars live footage, with a little
Billy Joel tossed into the middle. Clicking the link for each
individual video gets me specific metrics, running for 6 months. The
Peabody Ducks hit a viewing high on March 11, and again on May 11.
Oddly, the majority of the views were from New York State, weird, and
Tennessee, which isn’t surprising.
Via the Discovery tab, I learn that YouTube Search is the number 1
discovery mechanism for my ducks, followed by the Related Video option.
Basically, my ducks are gaining viewers solely on YouTube internal
links, with only around 31% coming from outside of YouTube.
click to view the full-size image
I highly recommend playing around with your YouTube Insight and see
exactly who it is that is viewing your video of a monkey tying its show.
