Blogging for Business
An MSNBC article talks about Blogging for Business. They seem surprised at how effective a blog for business can be, and discuss several ways of using blogs. Blogs can be used by employees on an intranet, providing an avenue for employees in a corporation, especially a large corporation, to better get to know one another. Blogs can also be used to publicize a business, sort of like this one! I use this blog to inform you of the latest happenings in technical writing, editing, elearning … but in the process, I’m generating leads to my main site, I’m linking to other sites, and people are linking to this blog. With every hit and every link, my search engine score improves. The higher I am in a search engine, the more likely customers will click on me and eventually, hire Write Technology. (You knew there was a business benefit to this blog, right?)
The article also quotes from a Microsoft blog, without giving the blogger credit. Heather’s blog can be visited here, and is an excellent example of a corporate blog, by an employee specializing in recruiting marketing talent. Recruiting is a fantastic use of a blog for business purposes and Heather helps give Microsoft a “friendly face” with a sincere, down-to-earth delivery. In essence, her blog helps humanize Microsoft. In addition, she has a communication line into the tech community, giving her an advantage when searching for new “talent.”
Heather’s ‘Marketing at Microsoft’ blog
MSNBC/Reuters: Business and Blogging moving mainstream
The Empire Blogs Back
Heather
July 29th, 2004 at 7:17 pm #
Hey Michelle…thanks for taking a look at my blog. You really sumed up the benefits of blogging quite well. People don’t yet seem to understand that blogs are competing with other more traditional sites for google-share. And watching your page rank go up is pretty exciting! Uh-oh, it’s possible that with that comment I just officially became a blog nerd ; )